SOC SWIMWEAR

Working with SOC is always an absolute treat - but this time, it was the cutest treat ever! 

SOC Maui's latest & greatest swimwear line for the little ones in your life...and their other little friends ;-) Introducing, their KEIKI line...swimwear sure to make all the kids smile and giggle and look cute at the same time <3

SOC MAUI COLLECTION

WHERE: MAUI, HAWAII  | WHO: SOC MAUI  |  WHY: SURF SWIMSUIT COLLECTION LAUNCH

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SOC MAUI <SURF> SWIMSUIT COLLECTION LAUNCH with the humble + gorgeous Lindsay Takekawa (@alohaimlindsay) from Oahu, featuring boards shaped by Kely from Manuela Shapes on Maui (@manuelashapes) <3

 

USE PROMO CODE ALOHALINDSAY FOR 20% NOW ON WWW.SOCMAUI.COM!

 

KEIKI COLLECTION LAUNCHING SOON - STAY TUNED!

JOURNEY THROUGH THE FOAM

FEATURE: SHAPERMADECO.COM  |  SHAPER: MANUELA SHAPES  |  MAUI, HAWAII

My good friend, whom I consider family, Kely, is an unbelievable shaper. You may have heard of him under the alia "Kely-Boy" or "Manuela Shapes", or you just might have seen his boards around the waters of Hawaii, catching wave after wave with some really talented riders walking back to front with ease, style and grace. 

Regardless, he's kind of a big deal - an an awesome human. He wasn't always covered in dust, but nowadays, that's where you'll find him. Shut away in his garage, honing in on a skill that comes so unbelievably natural to him - giving each board a nickname that just speaks to him from beyond our universe (Mine is named "Feivel" - long story but chills ran down my spine when he blurted this out as he made the final touches on my 9'2"). Sounds silly, but from personal experience...the names work - and they're completely relevant to every board and their rider. Some riders...just might not know it yet.  

Saltwater runs through his veins. And his long boarding skills? Priceless. Read about Kely's "Journey Through the Foam" - and when you see him, toss him a shaka or five.

He's totally rad. 

Photo © Amanda Emmes&nbsp;

Photo © Amanda Emmes